Furnicha

Brand Identity & MObile Product Design
Project Overview
Our furniture app offers a comprehensive platform where users seamlessly browse, select, and track furniture orders. From personalized shopping experiences to real-time delivery updates and communication tools, it's designed to simplify furniture shopping and ensure a hassle-free delivery process.
Problem statement
Chidinma wants to buy new furniture for her home, but she is overwhelmed by the choices and dislikes the stress of shopping in multiple stores. She wants to find unique pieces at a lower price than she would find in the local market, without having to leave her comfort zone.

The solution

The project involves creating a user-friendly e-commerce mobile app specialized in furniture retail. It aims to offer a seamless shopping experience with intuitive design, diverse product catalog, simplified purchasing, excellent customer support, and reliable delivery services. The goal is to provide customers with convenient, affordable, and dependable furniture shopping through a well-structured app interface and quality-focused processes.

Challenges
Product descriptions are inaccurate and customer support is lacking.Products are counterfeit, incorrectly sized, and of poor quality.Digital purchase experience is complex and confusing.Customers expect certain purchase features, such as the ability to filter and compare products, read reviews, and checkout quickly and easily.Customers often have difficulty determining furniture size and fit.Furniture delivery is unreliable.

Approach

Design thinking is a human-centered approach to innovation that focuses on understanding the needs of users, challenging assumptions, and redefining problems in order to create innovative solutions. It is an iterative process that involves five key stages: Empathize -> Define ->  Ideate -> Prototype -> Test.

Header Image showing Online furniture shopping for Nigerians. with a superhero stance of the app screenUser Personal  IMageUser flow for adding product to cartUser flow for Search ProductUserflow for onboarding Color Palatte